Digital marketing is the method of marketing in which we use various electronic devices such as computers, smartphones, tablets, etc. It also entails the usage of software programs, apps and technological platforms such as email, websites, social media, etc. The world of digital marketing is a vast one in which we can easily get lost.
Because of all the advances and changes in technology, it can be hard to keep up on all the latest trends and methods encompassed by horizon next digital marketing. Digital marketing strategies include visual marketing, mobile marketing, and online marketing techniques of various kinds so it can all get very confusing and overwhelming.
We not only need to know what to do in the digital marketing world, we have to know what not to do. Below is a list of ten of the don’ts to hopefully help you trek through the massive digital marketing universe.
1. Closing Your Eyes on Mobile Marketing – The number of people who spend more time on the web with mobile devices is growing at a astounding rate. If you own an online business, you can no longer resist mobile devices as part of your digital marketing arsenal. The first step would be to make your website mobile device friendly. Many site builder programs such as WordPress have plugins and automatic features to do that for you. You can also add a line of code to your site that will format your site to the device being used. Be sure to try your website on your mobile devices to find out exactly how people are seeing it. Go through the mobile shopping experience yourself so you have a full understanding of what you need to do.